Are You A Walking Billboard?
Is Your Strategy Truly Set Up To Succeed?
Organizational strategy is designed to set established goals and activities used to:
Structure focus of energy and resources
Ensure that employees and other stakeholders are working toward common goals
Establish agreement around intended outcomes/results
Assess and adjust the organization’s direction in response to a changing environment.
A company’s mission and vision statement must be communicated within the organizational strategy to its employees so the employees brand may be in alignment with the company’s strategy. In other words, your employees brand is “your walking billboard.” The best investment any company can make is investing in marketing and brand development training of its employees. Are you investing in training your firm talent to represent your company online and offline?
Being a walking billboard is not just about your appearance but its also about your presentation online and offline. What strategy are you using to not only gain clients but to keep them and increase your referrals?
Have you implemented customer personalization practice & trainings during your onboard process for your company talents?
Are they fully understanding how to engage with potential and current clients online and offline in ways that will up-sell and cross-sell?
Are you educating potential and current clients on topics that will increase engagement?
Are you finding out what is keeping your potential client with their current provider?
Are you making use of the most effective CRM platform to engage with your current and potential clients?
Investing in engagement training for your talent impacts your employees brand and retention of current, potential, and future clients. With video marketing being 87% of marketing in 2019, companies must understand the importance of innovating their branding and marketing tactics.
It’s important for specialized professionals such as lawyers, financial advisors, physician offices, consultants, etc to invest in personalization training within their office professionals. Target marketing is even more competitive because clients expect the customer experience of personalization with their direct contact online and offline. Remember, there are thousands of companies who do what you do, what is making your professional staff standout?