The big question… What is a Business Brand Manager?
As brand managers, we serve as the point-person for developing, implementing and executing marketing initiatives and activities for a particular brand, be it a company or personal brand. These initiatives and activities include campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs, and sponsorships.
Business Brand Management is the analysis and planning on how a brand is perceived in the market. Developing great relationships and partnerships within your market is essential for your brand. Our strategic brand management process involves:
Feasibility studies – Case analysis – Planning – Implementing – Controlling Marketing Programs and Activities to build, measure and manage brand equity
Our responsibility is to cultivate change and practices while building relationships and partnerships with other businesses and consumers. Branding makes customers and businesses commit to your business. It’s developing a promise and maintaining the promise so it may position you.
Our Brand Manager’s Skill Set
- Strong research and analytical skills
- Comfort with CRM software
- In-depth understanding of the company’s current services and future concepts
- A willingness to listen
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
Brand Development and Management Is Great for:
Personal Branding: Speakers & Professionals Looking To Expand Their Careers, Get More Exposure, Build Awareness, and Develop A New Look
Campaign Management: TV Advertisement, Social Media Campaigns, Radio Campaigns, Event Marketing
Branding Essentials Day
Develop Social Media Content In 1-Day & Design Your Professional Brand Presence
If your not ready for the commitment of management, Branding Essentials Day is perfect for the professional who doesn’t have time to develop social media content but understands the importance. Designing your content in advance allows for you to schedule your monthly content a month in advance to automatically rollout. Leaving you to have to only focus on running the business and engaging with your followers and clients… NO MORE PAUSING TO POST OR FORGETTING TO POST
We all know that social media is essential with branding our professional presence and relevance. You must be consistent with maintaining your content and presence.
Did you know that 51% of marketing professionals worldwide name video marketing as the type of content with the best ROI? Professionals who utilize video marketing revenue typically grow 49% faster than non-video users. Sixty-four percent of consumers make a purchase after watching branded social videos.
Your consultant will cater your unique video content topics based on your industry and audience.
2-Hr Initial Branding Consultation (via Webinar or in-person before the day of the shoot)
5-Hr Social Media Video Content Session
Stylist Wardrobe Session & Stylist on Set
1.5 Hr Head shoot & Lifestyle or Professional shoot
LinkedIn Profile Design