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Running your Brand vs. Running a Business

There’s a huge difference between a brand and business, BUT you can definitely intertwine them for YOUR benefit. However, we must understand the difference between them both. What is a brand? A brand is your product or something physical. Branding is what all that product is made out of. Ex: The color, font, logo, website…etc. Your Brand is the baby that you don’t want anyone to babysit without checking them out first. That’s probably cliche, but it’s a great way to describe it. Your brand REPRESENTS YOU, regardless if you’re selling a new product or promoting yourself! To understand your brand, you have to figure out your mission. What was your reason for creating it? Why do you want to show it off to the...

The Psychology Of Colors In Branding & Marketing

How Color Affects Buying I know your probably asking yourself, “what does she mean that color matters.” Well, we all know that psychology plays an enormous factor in branding, marketing and sales. A great marketer must understand the basic psychology of what drives consumers buying behaviors. Psychologistsay that color has been known to have a powerful impact on consumers buying behavior and decisions process. Studies have shown that 93% of buyers focus on the visual components and almost 85% claim color to have been their primary reason they were attracted to the purchase of an item. This is why first impressions are very important when branding your product or service. Remember making use of color when delivering your brand can make a positive or negative impression on the subconscious...

Financial Advisor vs Accountant

Financial Advisor vs Accountant: Tips to Decide Which is Best For Your Business. At what stage of your business do you decide which is best for your business? I've helped many start ups build their business and believe it or not this is nowhere in their business plan for success, some don't even know the difference. Let's go back to a time when I suggested to a client that she needed to see an accountant or bookkeeper, to keep a record of the monthly business financial affairs. To my surprise, their response was, " I don't want anyone to tell me how to spend my money." That's when I realized that there is a terminology barrier to some that needed to be touched upon in order for my clients to...