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Running your Brand vs. Running a Business

There’s a huge difference between a brand and business, BUT you can definitely intertwine them for YOUR benefit. However, we must understand the difference between them both. What is a brand? A brand is your product or something physical. Branding is what all that product is made out of. Ex: The color, font, logo, website…etc. Your Brand is the baby that you don’t want anyone to babysit without checking them out first. That’s probably cliche, but it’s a great way to describe it. Your brand REPRESENTS YOU, regardless if you’re selling a new product or promoting yourself! To understand your brand, you have to figure out your mission. What was your reason for creating it? Why do you want to show it off to the...

The Psychology Of Colors In Branding & Marketing

How Color Affects Buying I know your probably asking yourself, “what does she mean that color matters.” Well, we all know that psychology plays an enormous factor in branding, marketing and sales. A great marketer must understand the basic psychology of what drives consumers buying behaviors. Psychologistsay that color has been known to have a powerful impact on consumers buying behavior and decisions process. Studies have shown that 93% of buyers focus on the visual components and almost 85% claim color to have been their primary reason they were attracted to the purchase of an item. This is why first impressions are very important when branding your product or service. Remember making use of color when delivering your brand can make a positive or negative impression on the subconscious...

Financial Advisor vs Accountant

Financial Advisor vs Accountant: Tips to Decide Which is Best For Your Business. At what stage of your business do you decide which is best for your business? I've helped many start ups build their business and believe it or not this is nowhere in their business plan for success, some don't even know the difference. Let's go back to a time when I suggested to a client that she needed to see an accountant or bookkeeper, to keep a record of the monthly business financial affairs. To my surprise, their response was, " I don't want anyone to tell me how to spend my money." That's when I realized that there is a terminology barrier to some that needed to be touched upon in order for my clients to...

To PR or Not to PR?

Clorissa X. Wright, ContributorLifelong writer. Music fanatic. Avid book reader. Public Relations: To PR Or Not To PR? 05/04/2017 05:58 pm ET Updated Jun 08, 2017 SYNERGY PR SERVICES I was a little hesitant to write this article at first because after all, I am a publicist. Deterring (or delaying) incoming clients is the exact opposite of what most people in my profession actually choose to do. My hesitancy didn’t stem from a place of fear regarding the information I’d be sharing, but rather the fear that some people might only pick out the perceived negative parts—and run a mile with them. But fear never helped anyone, so here goes... Public relations IS important, I repeat, public relations is important. Due to the number of calls, e-mails...

Building Your Blueprint

Building Your Blueprint So do you think you're ready to begin your journey to entrepreneurship? Have you thought of all the ingredients needed to deliver a successful business? As a business coach and marketing consultant, I've had the opportunity to pinpoint where the majority of most entrepreneurs make their first crucial mistakes that cause them to fail the first time round.... no business plan or sense of financial forecast. As the old saying goes, "If you fail to plan, you plan to fail." We must realize that we can not eliminate the major components that have worked for years and turned small businesses into thriving corporations. So let's close our eyes and imagine a pup running around in a circle chasing his tail, now tell...