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The Psychology Of Colors In Branding & Marketing

How Color Affects Buying I know your probably asking yourself, “what does she mean that color matters.” Well, we all know that psychology plays an enormous factor in branding, marketing and sales. A great marketer must understand the basic psychology of what drives consumers buying behaviors. Psychologistsay that color has been known to have a powerful impact on consumers...

To PR or Not to PR?

Clorissa X. Wright, ContributorLifelong writer. Music fanatic. Avid book reader. Public Relations: To PR Or Not To PR? 05/04/2017 05:58 pm ET Updated Jun 08, 2017 SYNERGY PR SERVICES I was a little hesitant to write this article at first because after all, I am a publicist. Deterring (or delaying) incoming clients is the exact opposite of...